US moviegoer audiences have evolved in the face of competing entertainment and leisure activities, social dynamics, and the impacts from Covid-19, making historic data outdated and unreliable.

In 2024, Vista Group conducted a survey into the behaviours and demographics of today’s moviegoing audiences. The results show that audiences have evolved in some meaningful ways over the past three years.

The full report, containing detailed data and analysis, is available to download upon filling out the form below.

In addition to what Vista Group has released publicly in the report, full subscribers to the Movio Research platform gain access to a wealth of additional data, including moviegoer recency, viewing time and day, average tickets per group, sales channel, occupation time, income level, and more. Find out more at movio.co/research.