Robust, reliable, and secure

Robust ticketing engine with powerful transaction flows
Proactively scaled and monitored transaction pipeline – equipped to handle blockbuster moments
Regular updates for effortless access to new innovation

Grow and engage your moviegoer audiences

Personalised user experiences
Analyse and influence moviegoer behaviour
Natively integrated food & beverage ordering, member sign-up, and e-gift store

Digital Platform

The foundation to delivering the ultimate digital experience

Build innovative sales channels with our blockbuster-ready transaction engine and comprehensive toolkit. Including exemplary environment and service from Vista Cloud’s Core Confidence, Data Empowerment capabilities, modern APIs, and innovative features, the Digital Platform is the best place to build, run, and enhance your sales channels.

The Digital Platform toolkit includes:

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Omnichannel APIs (OCAPI)

Front-end focused, future-proofed API for omnichannel sales channels. Recently built ground up, OCAPI is modern, easy to work with, secure, fast, and highly functional.

Highlights include:
• Subscriptions: book with a friend
• Pricing: improved tax-exclusive pricing support & discount calculations
• Loyalty: cookie-based authentication
• Ticketing: seat previews
• F&B: item and order comments on all orders (without a session)

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MX Film Base

The studio-official movie media portal that simplifies your workflow. Localised content and automated updates ensure you’re always using accurate and up-to-date movie content, effortlessly.

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MX Showtimes

The easiest way to share data-rich showtimes with third parties and moviegoers

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Customer Experience Manager (CXM)

Dynamic personalisation engine to create a tailored experience for each guest

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Living Ticket

Always up-to-date digital ticket that evolves over the course of the moviegoer’s journey – updating as orders are made – and places them in control of their cinema experience.

• Sent from web, kiosk, POS, and mobile
• Customisable for an enhanced and consistent omnichannel experience
• Self-service refunds, Start my order, and more features to empower moviegoers to self-serve and streamline your operations

Lumos

Sleek cinema websites, mobile apps, & kiosks

Seamless omnichannel ticketing with natively integrated food and beverage, gift cards, vouchers, loyalty, and subscriptions are within reach, no matter the sales channel. Our white label sales channels include our latest scan-to-order food service.

Optimised for conversion
User-centred responsive design
Highly configurable

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Lumos+

Bespoke cinema websites to fit your brand

Deliver award-winning user experiences. Work with our in-house agency for custom-made browsing and best practice ticketing experience.

Collaborative process
Unique guest experience
Industry standard transaction flows

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Your partner in delivering the ultimate moviegoer experience

Build your own

In-house or using a third party

Leverage the best of Vista’s innovation, with more flexibility than ever before. There are multiple ways of working with the Digital Platform:

API only: standard API integration against OCAPI
API + reference code: client-side code provided by Vista
Lumos plugins: fully-formed experiences ready to add to your existing channels

We're partnering with third-party providers to deliver more digital options for your business - including Boost by the Boxoffice Company. Get in touch to learn more.

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What's in the box?

What's included

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Omnichannel API (OCAPI)

Front-end focused, future-proofed APIs to power all your digital sales channels

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Customer Experience Manager (CXM)

Dynamic personalisation engine to create a tailored experience for each moviegoer

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MovieXchange 

The global platform for real-time distribution of movie media, tickets and showtimes

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MX Film Base

Automated, distributor-approved movie metadata and media

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MX Showtime

Share data-rich showtimes with third-parties and moviegoers

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Living Ticket

Always up-to-date digital ticket that places moviegoers in control of their cinema experience

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Lumos

Seamless out-of-the-box sales channels - including Web, Mobile, Kiosk and Order - featuring natively integrated food and beverage, gift cards, vouchers, loyalty, and subscriptions.

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Lumos Plugins

Fully-formed Lumos flows to add to your existing website:

•  Ticketing and F&B orders
•  Member portal
•  Gift store

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OpComms

Manage all ticketing, refund, loyalty, and receipt emails from across the Vista suite in one place.

Power ups

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MovieXchange Film 

The studio-official movie media portal for cinema exhibitors, film distributors and media worldwide

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Content+

Custom media creation and management

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Content Delivery Network

Stream the latest movie media on your digital channels for optimised trailer-viewing experiences

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Lumos

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Lumos+

Custom made websites with Lumos ticketing

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Self-checkout (Kiosk)

Similar to a supermarket, guests can scan the barcodes of their desired items including weight-based concessions on Lumos Kiosk.

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Self-checkout

Similar to a supermarket, guests can scan the barcodes of their desired items including weight-based concessions on Lumos Kiosk.

Custom browsing with out-of-the-box ticketing and transaction flows

Digital Enablement