Since the Cinema Reopening Kit, we’ve added countless features to expand our remote channels’ capabilities and enhance the guest experience. I recently had the chance to walk the Dine In Cinema Summit participants through a quick demo of an end to end self-service food & beverage ordering process. If you weren’t at the event, here is how it went.
It’s been two years since Serve was first used in a cinema restaurant. Since its first sale of a classic Vanilla ice cream, more than ten million ice creams, burgers, beers, and all sorts of other food and drinks have enriched the cinema experience for countless moviegoers.
From popcorn and ice-cream to sophisticated in-seat dining, food and beverage (F&B) in cinemas has come a long way. John Burrows is Vista’s F&B Program Manager and he tells us that journey is reflected by the continual evolution of Vista’s F&B module to meet the increasingly sophisticated needs of exhibitors and moviegoers alike.