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Head Office

Get control of every cinema in your circuit.

With an automated flow of data between Head Office and your cinema sites, you have everything you need to configure and control your cinema’s operations from a central location.

Head Office is a ‘command centre’ for owners of cinema circuits. It enables film data, ticket types, promotions, concessions, cash management, pricing, media, and hardware to be configured centrally, and to be seamlessly delivered to multiple cinemas.

With your data accurately transferred to selected sites, your cinema managers have the straightforward task of managing their local operations that do not need interpretation or clarification.

With Head Office you can control every little detail in every cinema - AND keep your eye on the big picture. By automating data transfer between Head Office and your cinemas, you will save time and money and know your data is being distributed accurately.

All your film and concession information can be entered at Head Office and distributed automatically, along with information about POS (Point of Sale), special promotions, workstation configurations and much more. Because all templates and configurations are standardised, they can be implemented effortlessly in a new cinema.

Film hire calculations can be automated. Powerful and flexible contracts can be configured, allowing you to communicate to your distributors accurately and quickly.

Vista’s Head Office assembles all the information you require for daily cinema operations, providing you with visibility across your business and easy access to data. All sales and performance data from your cinemas and stores is collected in one place for reporting and analysis, using a variety of graphical and web based tools. Data can be presented to suit you preferences, with all analyses available in printed or graphical form. Full inventory and financial reporting by individual cinemas makes it easy to track and optimise performance.

Head Office is cost effective and saves you and your staff time by removing unnecessary repetitive tasks and re-entry of data.

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about how Head Office can put you in command of every cinema across your circuit.

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Vista Analytics

It’s all about having a complete view of your circuit or cinema’s action.

Vista Analytics provides a detailed and immediate view of your business’ critical information, supplying you with everything you need to know to make smart, well-informed decisions, anytime, anywhere.

Vista Analytics gives you the knowledge and insight to make informed decisions about your business.

Three products make up the Vista Analytics module:

  • Performance Dashboard
  • Infoworks
  • Circuit Stats

Vista Analytics works in conjunction with Head Office and requires the Head Office product to be installed.

Performance Dashboard is a full-featured, pre-configured browser-based dashboard that presents a real-time graphical view of KPI (Key Performance Indicator) data for your circuit and cinemas.

Your organisation’s performance data is analysed and displayed in a set of predefined gadgets. In-progress Vista Web sales data is available, along with real-time admit data from across your circuit or for an individual cinema.

Performance Dashboard

All key performance elements, such as box office receipts, concessions revenue, internet sales, spend per patron, and occupancy are displayed. For more detail, it’s easy to drill down into the performance of specific operations, such as sales numbers for concession items, individual film performance, cinema KPIs, and more. Data can be filtered to show performance by date, region, individual cinemas and other criteria.

Infoworks is a browser-based tool that enables detailed drag and drop analysis of data that has been gathered within Vista Cinema. Your business analysts are provided with visibility to pinpoint issues and opportunities, and to answer questions about the performance of your business. KPIs and exception reports can be displayed in variety of different tabular or graphical forms, or can be exported into Microsoft Excel for enhanced analysis and reporting.

Infoworks views can be saved and published, so that common views of data can be provided to cinema and circuit management.

Circuit Stats provides you with the ability to monitor cinema performance from an iOS device or web browser. You have instant access to key cinema statistics from across your circuit or from an individual cinema while you are away from your office, giving you the ability to support and assist remote cinema sites.

Data is presented in real time. Key information such as box office and concession revenue, spend per patron, and transaction strike rate is presented on a daily summary screen, with the ability to drill down for more detailed information.

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about how Vista Analytics can provide you with a clear view of your cinema’s performance.

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Customer loyalty that keeps them coming back for more.

Loyalty gives you an insight into the behaviour of your most loyal customers, so you can deliver them more of what they love most. Loyalty works with a wide range of existing membership programs, and provides everything you need to keep your most frequent customers returning.

Drive repeat business with ease, by looking after your best customers.

Loyalty is highly configurable, and will support whatever loyalty program you want to offer. By combining Vista’s wide experience of loyalty systems with your knowledge of your customers, Vista can help you to set up a loyalty program that fully meets your needs.

It is easy to tailor different rewards and different tiers of recognition, based on individual members’ preferences. Loyalty’s powerful and flexible filters let you create customer groups with unlimited themes, such as frequent patrons of daytime sessions or high spenders on concessions. You can develop highly targeted campaigns using previous records of purchases, behaviour, and activities to create specific customer groups for tailored micro-marketing. Simple surveys can be answered at POS (Point of Sale) and used to drive a subsequent customer-specific campaign.

Highly specific demographic data can be defined and extracted to help you gain a precise understanding of your market. With one system combining your Customer Relationship Management (CRM) with Marketing Campaign Management, Loyalty forms an easy-to-use, cinema-specific tool. It can help improve the efficiency of your marketing programs while dramatically reducing your current marketing costs.


Loyalty integrates seamlessly with POS and other Vista products, linking rewards, memberships, concessions, points and promotions in multiple sales channels to deliver the best possible interactive member experience. By logging into their Loyalty account on Vista Web and Vista Mobile, members can give star ratings and comments for each visit to your cinema. Using push notifications and email, your cinema can also proactively prompt ratings for film, food and drinks, and overall experience, gaining valuable customer behavior and insights data. By gauging audience interest in films based on ‘like’ and ‘dislike’ rankings of trailers and film reviews, your cinema can revise schedules and marketing to optimize box office earnings, and improve customer experience at particular sites.

The Loyalty management functions are entirely web-based, so administration can be distributed within your organisation or outsourced to a third party. Partner products are also supported in Loyalty to enable co-marketing and collaboration opportunities. Third-party business partners can connect to the Loyalty server for online validation and recording of member activity. Members can earn points and redeem rewards with your partners. These reward schemes allow you to offer products or services at a special price or in exchange for points earned through sales, concessions, or box office.

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about how Loyalty can bring you closer to your customers.

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Vouchers & Gift Cards

Direct your voucher and gift card management with simplicity.

Vouchers and gift cards are powerful tools to promote your brand, introduce new customers, and drive commitment and repeat business. Vista’s Vouchers and Gift Cards (VGC) will help you manage what can otherwise be a time-consuming and costly part of your operation.

VGC includes everything needed to manage, issue, redeem and account for vouchers and gift card in one simple product. Different voucher types such as ticket, monetary value, concession, multiple use, and booklets are supported. Gift Cards can be loaded with fixed or variable values and topped up or unloaded as required.

One product to simplify the management of your vouchers and gift cards will help you grow your revenue.

Vouchers and gift cards can be printed on-demand or delivered electronically with secure barcodes. Validation can be customised to suit a cinema’s needs, enabling you to configure specific rules such as time availability or manager overrides.

VGC includes a dedicated corporate web portal and SMS service to aid the fulfillment of large electronic orders. By creating accounts, each corporate customer can access the Corporate Vouchers portal. Once logged in via the website, customers can distribute vouchers electronically by sending a barcode via SMS or email instantly and directly to patrons. Your customers can also print vouchers from PDFs, or export CSV files for third-party printing. 


Reports can be run for accounting and reconciliation, and for managing stock ordering and inventory. Validation and automated blacklist-checking occurs in real time, reducing the potential for fraud across the entire circuit.

The product is fully integrated with POS (Point of Sale), Kiosk and Loyalty, giving even more benefits to your customers. When used with Vista Web, VGC allows vouchers to be redeemed on the cinema website. The Vista Web Gift Shop also supports the sale of electronic vouchers and gift cards, which can be gifted to the recipient by email. Everything operates in real time, but off-line processing is also supported.

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about how Vouchers and Gift Cards can really make your business grow, and make the whole process simple.

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Film Programming

Take command of your film scheduling.

Managing film scheduling across your sites is a complex process. Film Programming works in conjunction with Head Office, allowing your programming team to streamline the planning and scheduling process using a single system. It provides a seamless flow from long term plans through to medium term assignments, right down to the detail of weekly schedules.

Whether you use a distributed or centralised process, Film Programming enables you to efficiently plan, book and schedule sessions and trailers, create contracts, and define film hire terms. It’s highly flexible and supports the varied processes that programming teams may use, and includes a number of tools to help manage planning and scheduling operations.

Film Programming allows planning, booking and creation of film schedules to be completed in one central, coherent program. You will no longer need to double-handle your data.

Accurate plans can be sent between your teams and cinema managers, with schedules finalised and approved either at your cinema or head office entirely within the application. Distributors can receive reports showing planned film and cinema schedules, and your marketing department can see everything the film programmers are creating. User access can be controlled so only authorised staff can accept and modify Film Programming data.

Schedule details can be manipulated at your site using Vista Cinema's Showtime Manager graphical interface. Up-to-date Box Office information is available to support accurate drop, hold or placement decisions, for approval by your film programming team.

Film Programming integrates all your scheduling data, including distributor release charts, film lists, and box office history. Film formats, specific screens, and session policies can all be accessed. Film hire terms and even specific session times are available, and just to make things easier, ticket pricing can be automatically assigned based on timing and day of the week.

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about how Film Programming will make your cinema’s complex scheduling simple.

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Group Sales

Win the numbers game with Group Sales.

Group Sales is a browser-based application that lets you book and sell theatre space to large groups, helping you manage your group booking processes more efficiently. It provides greater visibility of events and helps your managers enhance customer service, with better margins and improved utilisation of cinema space.

Greater visibility and a distinct sales process will increase profits and make the most of your theatre’s facilities.

Group Sales provides a total sales process from booking, quoting, confirmation, and completion, through to follow-up procedures that reduce lost business and payments. It can integrate with your CRM system to help ensure all sales opportunities are identified.

Group Sales integrates with Vista’s Film Programming, to help eliminate scheduling conflicts through improved visibility of booking information and verification of available space.

Integration with other Vista products such as POS (Point of Sale) enables you to track any purchased items and hired facilities when a booking is made. POS Operators get visibility of group bookings, including pre-payments that have already been made. Any additional concession items and ticket types added to the group sales tab are tracked and invoiced at a later date. Invoices can be aligned with financial data, speeding up your business’ financial reconciliation.

There is increased utilisation of your theatre space and facilities and the ability for your customers to hire functions rooms, equipment, and staff. Third party venues can be recorded as part of a booking. Group Sales also includes the ability to create a single event that covers multiple sites over multiple days and make bookings for charities tax exempt.

Using Group Sales simplifies the setup and pricing of your facilities and equipment, and will generate reports, quotes, and invoices, increasing profit margins and staff efficiency.

Group Sales will help you manage:

  • Private Bookings – allowing your customers to exclusively book a screen or function room at your site.
  • Public Bookings – enabling your customers to make a group booking as part of a public session, with options for function room hire and food and beverage packages.
  • Distributor Preview – providing distributors with the ability to exclusively book a screen for a preview showing, without ticket sales or film hire fees.

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about how Group Sales can change the way people use your cinema.

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